Our Mission is to provide the highest quality and variety of baits to recreational and professional fishermen throughout Australia.

To achieve this Tweed Bait Pty Ltd has developed the following objectives:

1. Developed a network of quality bait suppliers including local professional fishermen and wholesalers and where necessary to supplement that supply with imported product.

2. Established a network of strategically located packaging and cold storage facilities
to provide for the effective distribution of our baits with consideration for the
seasonal demands of the fishing industry. These facilities are located in Tweed Heads, Brisbane, Coffs Harbour, Sydney and Ulladulla.

3. Developed a network of wholesale and retail outlets and to support them with a reliable and timely distribution, storage and display system ensuring that our customers have access to a variety of quality baits. Retailers can be supported with the provision of display freezers and effective delivery system.

My family and I commenced Tweed Bait Pty Ltd in 1967, operating from a small premises, at 143 Wharf Street Tweed Heads.

We originally provided fresh bait to local fisherman and in those early days our entire product was provided locally from Tewantin and the Clarence Co-op. Our local bait included whites, sea garfish, pipis, mullet and prawns and our original staff of 6 to 10 people weighed and hand packed up to 3 tonnes a day. Today our operation is very different as we endeavour to provide a vast variety of quality baits to satisfy the needs of fishermen around most of the Australian coastline. Tweed Bait is currently the largest wholesale bait outlet on the east coast of Australia.

Our growth has been a staged progress that took its first steps in 1973 with a move into larger premises, which included a factory and shop-front (Tweed Bait Shop and Tackle), where we employed up to 20 people in the busy periods. As demand for our product continued to increase in 1984 we again moved into bigger and better premises at our current location in Industry Drive, South Tweed Heads. In 1987 we expanded to include a depot in Brisbane and additional growth has included
the acquisition of Coffs Harbour and the integration of Burley Bait in 1994. Today our product is sold under the two brand names of Tweed Bait and Burley Bait.

Burley Bait was established in the Ulladulla area in 1975 and became part of Tweed Bait in 1994. Burley Bait's success encouraged the opening of a depot in Sydney in February of 1996 and the success continued with customer coverage extending to include the Sydney metropolitan area.

Now in the year 2001 we employ the services of a fully automatic and computerised packing machine which is capable of packing in excess of 30,000 packs per day.

Our retail network includes hundreds of outlets and we supply full freezer provision and support plus delivery for most of the east coast of Australia.